1. Add value You have three seconds to convince someone to engage with your email. That’s all. If they read the first sentence and they don’t know what you’re trying to tell them, they’ll delete. So remember to always cut your copy. Cut and cut again and if the meaning remains the same, you’re on to […]
Today, we rolled out the latest in a series of changes we’re making that should, over time, help us to make the full network of UNISON website more cohesive, easier to navigate and use.
About this blog
The digital.unison blog aims to collect together views, experiences and examples of great digital work by members, staff and activists in UNISON.
It is curated by the UNISON digital team - contact us on digital@unison.co.uk if you have something you want to contribute.