3 tricks to making an engaging animation

Today we are excited to be able to share with you our newest creation – the #HeartUNISON prize draw animation. You can watch this thing of beauty above.

Here in the digital team we are acutely aware that we need to always be testing and trying new initiatives, if we are to engage with our members if we are to stay relevant and engaged.  

Here’s our three tricks that we use when we creating animations:

  1. You got 10 seconds to convince someone to engage with your animation. That’s all. If they watch the first half a minute and they don’t know what you’re trying to tell them, they’ll stop and move on. So remember to always get to the point and you’re on to a winner.
  2. Video is an odd game. What works one day probably won’t work the next. So you need to be constantly looking for ways to disrupt the norm. Always test your caption lines and remember all you’re trying to do is get your audience to click to start watching the film. You don’t need to give them a complicated summary of the whole film, they’ll just stop watching it.
  3. Your animation must be about the recipient, not the sender. Place your audience in the centre of the film. Make sure that they can see themselves, their role, and what you want them to do – from start to finish. Give them an animation that captures them as an individual but also the cause.