The UNISON prize draw is now two weeks old, and we’re seeing a great response – even though we’ve only just started the marketing push.
So far, we’ve contacted around 100,000 members (some people will have heard about it through more than one route):
- 70,000 members with a mobile number but no email on file have received a text message;
- 15,000 members in branches running Direct Debit Ready pilots have received letters in the post; and
- 23,000 subscribers to eFocus, the UNISON activist newsletter, have seen the prize draw profiled twice.
The response
We are currently running at around 8,200 entrants into the prize draw. Around half of those – 47% have arrived at the website direct without any marketing, probably because they’ve been given a flyer by a UNISON activist.
The main indicator of success for this prize draw will be the number of new or updated email addresses and mobile numbers we have on our membership records. So far we’ve had 2,600 new email addresses added and 2,280 new mobile numbers. We’ve also seen 620 people update existing email addresses, and 2,590 update their mobile numbers on file.
